Cultural Creativity and Contemporary Chinese Communication

- Impressions:

Hu Yu and Xue Jing’s Cultural Creativity and Contemporary Chinese Communication examines the central role of cultural creativity in today’s Chinese cultural dissemination. The book analyzes how government, media, and creative industries collaborate in shaping cultural transmission, while highlighting the impact of digital technologies on innovation. The authors stress the integration of content, form, and channels as vital for maximizing cultural influence. Balancing theory with practical insights, this work serves as a valuable resource for scholars and practitioners in cultural studies, communication, and creative industries.